How to use Google Trends: A step by step guide

1 minute, 40 seconds Read

1. Access Google Trends: Start by visiting the Google Trends website at

2. Explore the homepage: Take a moment to familiarize yourself with the homepage. You’ll find trending searches, popular topics, and featured stories that can give you an idea of what people are currently interested in.

3. Enter your search term: In the search bar at the top of the page, enter the keyword or topic you want to explore. For example, if you’re interested in “healthy eating,” type it in and hit enter.

4. Analyze the results: Google Trends will display a graph showing the search interest over time for your chosen keyword. You can customize the time range, location, and category to refine your results. Take note of any spikes or patterns in the graph.

5. Compare search terms: To gain more insights, you can compare multiple search terms. Click on the “Add comparison” button and enter another keyword or topic. This allows you to see how different terms compare in terms of search interest.

6. Refine your search: Use the filters on the left-hand side of the page to further refine your results. You can filter by location, time range, category, and type of search (web search, image search, news search, etc.).

7. Explore related queries: Scroll down to the “Related queries” section to see what other terms people are searching for in relation to your topic. This can help you identify related trends and interests.

8. Analyze regional interest: If you’re interested in regional differences, click on the “Regional interest” tab. This will show you which locations have the highest search interest for your chosen keyword.

9. Export and save data: If you want to save or analyze the data further, you can export it by clicking on the download icon at the top right corner of the graph.

Remember, Google Trends provides valuable insights into search interest, but it’s important to interpret the data in the context of your specific research or analysis. I hope this step-by-step guide helps you make the most of Google Trends!

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